Katie Mason

Hi, I'm Katie!

Communications & Digital Strategy

I'm a strategic communicator who believes the best campaigns are built on empathy and evidence. My background in psychology and English taught me to look for the human story inside the data, and I use that perspective to build digital content that people actually want to engage with.

Currently finishing my Master's in Communication & Media Management at Colorado State University while working as an Operations Specialist at the University of Northern Colorado. I spend my days supporting student success programs by turning complex information into clear, audience-focused content.

13%
Social media
engagement rate
150%
Increase in
service registrations
4+
Years in
higher ed communications
Experience
Oct 2021 - present
University of Northern Colorado
Operations Specialist, Student Academic Success
Managing communications, content strategy, and day-to-day operations for UNC's SAS office
  • Oversee all digital communications for the SAS office, focusing on making complex campus resources easy for students to find and use
  • Built an audience-first social strategy that reached a 13% engagement rate—significantly higher than the higher-ed average
  • Scaled service registrations by 150% through a transmedia iGrad campaign that met students where they are
Education
Est. May 2027
Colorado State University
Master's · Communication & Media Management
Developing expertise in media strategy, audience analysis, and organizational communication
  • Completed coursework in digital media research, media writing & production, marketing communications, and web design
  • Developed data-backed case studies for clients including the CSU Social Media team, professional runner Olin Hacker, and the Red Cross of Colorado
May 2021
Coe College
Bachelor's · Psychology & English
Built a dual-discipline background in human behavior and professional writing
  • Cum Laude
  • Member of Alpha Lamba Delta, Phi Kappa Phi & Psi Chi honor societies
  • NCAA Student Athlete - Golf

Strategy & Content

Digital Strategy Strategic messaging Audience research Transmedia storytelling Brand narrative Integrated marketing communications Accessibility and inclusive design

Platforms & Tools

Meta Business Suite Data analytic tools Video production Multi-media content creation Canva Content management systems Adobe Creative Cloud

What I bring to every project

Data-informed decisions Human-centered execution Clear communication Attention to detail Strategic problem solving Collaborative leadership Evidence-based storytelling

Let's work together!