Portfolio

Campaign 2024

First Gen Week Video Campaign

Created an engaging and meaningful video to celebrate First Generation college students, faculty, and staff at UNC.

Executive Producer

Goal

Create an engaging and meaningful video to celebrate First Generation college students, faculty, and staff at UNC

Strategy

Organized & filmed interviews to then splice together into a short video showcasing first gen experiences

Outcome

The campaign was integrated across UNC's primary digital channels and adapted for a high-visibility 30-second broadcast spot on ESPN+

Campaign 2025

iGrad Transmedia Campaign

Led a cross-channel campaign to promote iGrad across campus during Financial Literacy Month

Lead Strategist & Project Manager

Goal

Execute a comprehensive transmedia iGrad promotional campaign during Financial Literacy Month

Strategy

Created a variety of materials, including posters, quarter cards, social media posts, email graphics & signatures, and newsletters to be shared across campus

Outcome

Recorded a 150% surge in new enrollments and a 6.9% social engagement rate, significantly outperforming previous enrollment benchmarks

Social Media 2026

@unco_success Instagram

Deliver timely and relevant student success content to UNC students to support them along their academic journeys.

Social Media Strategist & Manager

Goal

Deliver timely and relevant student success content to UNC students to support them along their academic journeys

Strategy

Regularly post content related to academic tips, resources on campus, upcoming events, wellness, and community-building

Outcome

Surpassed industry standards with 21% audience growth YoY and an average engagement rate of 13%

View the account →

Meld Bio Instagram post featuring a scientist at a microscope, promoting their seed funding round

Campaign 2026

Meld Bio Brand Campaign

Built a complete multi-platform brand identity and investor campaign for Meld Bio, a biotech startup developing decentralized dialysis fluid manufacturing technology.

Brand Strategist & Creative Director

Goal

Develop a cohesive brand story and visual identity for a real biotech startup, then translate it into investor-facing campaign materials across print, social, and video

Strategy

Conducted stakeholder interviews with the founding CEO, built a full brand kit and visual identity system, shot original photography on location at the company's lab, and produced a coordinated flyer, Instagram post, and investor pitch video unified under one campaign

Outcome

Delivered a complete, ready-to-use brand system and investor campaign that the company's founder can put directly toward active fundraising efforts

Web 2025

Student Academic Success Webpage

Revamped and optimized the Student Academic Success webpage for the new UNC website.

Project Manager

Goal

Create a new Student Academic Success webpage for the revamped UNC website

Strategy

Identified highly relevant information, rewrote copy to be easy to read, and created a visually stimulating layout

Outcome

Delivered a clean, user-focused page that improved navigation and accessibility for students

View the Student Academic Success page →

Strategy 2025

The Chicago Field Museum Case Study

Created a communications plan for a controversial upcoming exhibit at The Chicago Field Museum.

Co-Author

Goal

Developed a comprehensive crisis and reputation management plan to navigate the historical controversies surrounding an upcoming exhibition

Strategy

Developed a plan balancing historical education, cultural competency, and community engagement to present the exhibit responsibly

Outcome

Received a 100% on the project, with commendations for a realistic and achievable plan

First Gen Week Video Campaign

iGrad Transmedia Campaign

@unco_success Instagram

Meld Bio Brand Campaign

Student Academic Success Webpage

The Chicago Field Museum Case Study

Let's work together!