Portfolio

Create an engaging and meaningful video to celebrate First Generation college students, faculty, and staff at UNC

Organized & filmed interviews to then splice together into a short video showcasing first gen experiences

Execute a comprehensive transmedia iGrad promotional campaign during Financial Literacy Month

Created a variety of materials, including posters, quarter cards, social media posts, email graphics & signatures, and newsletters to be shared across campus

Deliver timely and relevant student success content to UNC students to support them along their academic journeys

Regularly post content related to academic tips, resources on campus, upcoming events, wellness, and community-building

Execute a one-time promotional email around Halloween to increase iGrad enrollment

Created a short, simple, and fun email blast to all students introducing iGrad

Create a new Student Academic Success webpage for the revamped UNC website

Identified highly relevant information, rewrote copy to be easy to read, and created a visually stimulating layout

Developed a comprehensive crisis and reputation management plan to navigate the historical controversies surrounding an upcoming exhibition

Developed a plan balancing historical education, cultural competency, and community engagement to present the exhibit responsibly